Design I

Alternatively, many noteable small, one- to three-person design studios have sprung up whose principals feel they can be more creative and less wasteful and still serve clients' needs by tapping into well-cultivated networks of talented freelance specialists. For these designers, their entrepreneurial spirit nourishes their artistic vision and vice versa; mixing up their client bases, they do what they can to avoid becoming exploited partners with entertainment conglomerates who trade prestige for abusive payment practices or unreasonable demands. "We're leaner but more flexible, we're not locked-in in any way, so to each project we can bring a design solution with its own special twist. Our set-up allows for

genuinely personal

service and truly meaningful - and intelligent - relationships between clients and designers."